Here’s your weekly recap—the most viewed news stories on our site for the week ending on September 27, 2025.

Maybelline New York partnered with music icon Miley Cyrus as its new global spokesperson. Miley Cyrus also reimagines the “Maybe it’s Maybelline Jingle” in her distinct voice, in a new era combining makeup and music. 

La Roche Posay continues its partnership with leading gamer Tyler ‘Ninja’ Belvins. Together, they hosted Gaming for Cause, a 24-hour global livestreaming event to raise awareness and money for skin cancer protection, prevention, and detection. 

In anticipation of the concluding sequel, Wicked: For Good, Ariana Grande debuted two Wicked-inspired fragrances. Glinda Bubbly Pink and Elphaba Enchanted come in character-specific bottles with caps inspired by the characters’ headpieces.

MAC introduced a new campaign with a cast of cultural icons and tastemakers, including Doja Cat, Kris Jenner, Kiko Mizuhara, and more. The ‘I Only Wear MAC’ campaign highlights MAC’s Studio Foundations. 

L’Oreal made new leadership appointments; notably, David Greenberg was appointed Chairman of L’Oreal USA. Alexis Perakis-Valat, Fabrice Megarbane, Vianney Derville, Emmanuel Goulin, and Eva Yu join the extended executive committee and were each given new roles. 

Read the full list below.

Here are our top 10 most-viewed stories from the past week:

1. Ranking the Top 20 Cosmetic Companies 

2. Top 15 Fragrances in the World in 2024 

3. Top 10 Haircare Brands in 2024

4. Miley Cyrus Reimagines Maybelline Jingle as Brand Ambassador

5. La Roche Posay and Ninja Continue Skin Cancer Awareness

6. Traackr’s Top Performing Beauty Brands

7. Ariana Grande Debuts Wicked-Inspired Fragrances

8. Top 10 ‘Hottest’ Beauty Brands of 2024, Ranked by Cosmetify 

9. MAC Introduces New Campaign, ‘I Only Wear MAC’

10. L’Oreal Appoints David Greenberg Chairman of L’Oreal USA

Thanks for reading our Breaking News. 

We’ll have a new list for you next Monday. 

Have a great week!